If the product is not marketed well, all your production stock will get accumulated in the warehouse. A product reaches the consumer only through effective marketing. That is where marketing professionals come into the picture. With knowledge of how to employ the various marketing tools, they help to successfully market the product and generate sales.


Career growth is enabled by adding a management degree to your basket. Offering convenience and flexibility, distance MBA courses are the hot favourite not only among students but also for working professionals. If your core area is marketing, you can pursue MBA in marketing courses offered by many universities through distance learning.

Infact, many of you feel that a marketing professional’s job is redundant during a recession; actually it is now that a marketing management professional has a big role to play. Amidst the recession, strategies have to be evolved that can boost sales, and subsequently, the profits. Therefore, it can be understood that marketing is essential a successful business and an outgoing and smart marketing manager is always in demand.

Following are the various rewarding career options that open up to you after your complete your MBA in Marketing.

Marketing Manager: With extensive knowledge of market research and customer management, you will be better placed to evolve marketing strategies to create new markets and ensure retaining existing customers through loyalty programs.

Brand Manager: With a plethora of brands in the market, as a brand manager, you will be planning advertising and media campaigns to promote and position the product.

Internet Marketing: In this digital age, you as the tech savvy marketing professional will enjoy tremendous growth potential.

Market Research Analyst: If you are adept at studying consumer behaviour and product trends, a career in market research is a rewarding career option.

Media Planning: Media plays a pivotal role in product marketing. Infact media planning is an important component of the marketing strategy. Choosing the right media tools for advertising that has maximum reach is the job of a media planner.

A career in marketing offers you good remuneration. Combined with an MBA marketing qualification, you can scale the corporate ladder with ease.